Design Research Methodology - Final Compilation


2/9/21 - 25/11/21 / Week 1 - Week 14
Loke Yeanne Tung / 0343853
Bachelor of Design (Hons) in Creative Media / Taylor's University
Design Research Methodology / Final Compilation



INSTRUCTIONS




Fig. 1 Assignment 1: Proposal - PDF, Week 6 (29/9/2021)



Fig. 2 Assignment 2: Critical Review - PDF, Week 7 (8/10/2021)



Fig. 3 Assignment 3: Research Implementation - PDF, Week 12 (13/11/2021)



Fig. 4 Assignment 4: Research Reflection Report and Recorded Presentation - PDF, Week 14 (27/11/2021)

Recorded Presentation Link



FEEDBACK

Week 2 - Research Proposal
Specific Feedback: I have to look at other design phenomenon/output in order to discuss about design thinking. Research problem shouldn't be like a hypothesis. Statement is too bold of a claim. Reword research problem. Change topic as the current one doesn't really enable further discussion. May want to include lifestyle into this, something to do with our own Malaysian identity.

Week 3 - Research Proposal 
Specific Feedback: Focus of research problem is leaning more towards marketing. Instead of focusing on the logo spectrum, maybe widening it to branding - shouldn't focus just on the logo. Read more about branding and read more research articles. Research problem maybe focus on cultural identity? How is graphic design applied to improve?

Week 4
Public Holiday (Malaysia Day, 16 September 2021)

Week 5 - Research Proposal Submission
Specific Feedback: For the research proposal, tweak the study to look at the value of illustrations as a form of public art instead of public's views as it's very subjective and doesn't allow much further discussion. Reword the research problem to "The Role and Impact of Malaysian Street Art in The 21st Century: A Study of Illustrations" (something like this). For the critical reviews, replace a few reference links, but if I think some of the theories of certain papers might help in the dissertation, keep it for future use. Reference links should be within the last 5 years, and find 2 other research articles about the different types of street art, the value of what kind of artwork that could bring about cultural appreciation.

Week 5 - Revised Final Research Proposal
Specific Feedback:
 Hi Yeanne Tung, here's the feedback for your revised proposal: Overall a better proposal compared to the first attempt. There is a direction and clarity is provided in the problem statement, supported by relevant research. The ROs and RQs are related to the problem statement. The second RO would be better if worded as “To explore…”.

Week 5 - Critical Review
General Feedback: Question whether the methodology being used is suitable or not. Is it practical? Is it fair? Do not narrate as first person. Do not use writers, use authors or researchers.
Specific Feedback: Replace a few reference links for the critical review, but if I think some of the theories of certain papers might help in the dissertation, keep it for future use. Reference links should be within the last 5 years, and find 2 other research articles about the different types of street art, the value of what kind of artwork that could bring about cultural appreciation.

Week 6 - Critical Review
General Feedback: Don't have to mention about the structure of the paper, focus on the argument and discussion. 
Specific Feedback: For critical review #1, a bit more can be added in the summary section in case I want to use it for final review. "The literature review was from multiple sources..." Why did you say that? You're supposed to critique it, you can say the paper covered all the necessary information and it's thorough. When giving examples of the four dimensions, meaning they have a system to conduct this research and to organise their discussion. I indirectly say why I liked the paper in examples, but I did not mention why, so write it in a sentence. Last sentence in the critique section, what argument is that? Is it because they want to prove the value of street art? What is it? Be a bit specific. For critical review #2, while I mentioned about the weak points in the critique, I could highlight what is significance of the paper even though it has this weak point (can be mentioned in the final review). Reword "unclear", more like not as well planned. I can include the conclusion into the final review. Find some articles from Indonesia or Norway if possible, their street art is rich.

Week 7 - Critical Review
Specific Feedback: Title of research paper should be cited in title case capitalization. Reword "studies" with presents/highlights/presents. Methodology can be mentioned if it strengthens or affect the findings. (clearly highlight it as a weakness of the paper). State the methodology used to achieve results before mentioning the findings.

Week 9 - Critical Review After Submission
Specific Feedback: Hi Yeanne Tung, here's my feedback to your Critical Review: The common themes identified from research articles reflect the student’s understanding of the contents. The research articles are suitable and relevant to the current research. The review and evaluation is good, with the highlight on the main findings, the strengths and weaknesses of each paper.

Week 9 - Research Implementation
Specific Feedback: Know when to use research that are age old or recent. Very well explained justification. For RQ #2, a short visual question with the help of images of the different types street art can be placed at the end of the survey (e.g. Would you consider this as street art? with a yes/no answer, or with the use of a rating scale or a short 5 word answer - describe the value that could be found in this artwork, how would it add value to the community). Later on, I may want to observe the answers myself in the discussion section. 7 to 10 questions are allowed excluding questions about general demographic questions. List out pros and cons by surveys and interviews, not when it's combined. If interviews are done through email, it has to be well structured (e.g In this case, how are they going to answer it). Justify all the questions in the questionnaire (why is that question included, back it up with citations for support).

Week 10 - Research Implementation
Specific Feedback: It is good to write in paragraphs with in-text citations. Instead of focusing on certain demographics, target participants can be general public aged from 18 to 70 years. Add in more age groups in demography section. Add question below S1 Q1 "What is your exposure to street art?" / "How do you get knowledge on these illustrations?". How does public define what are street art illustrations. Justify the images used. Use images to aid certain questions. Reword some questions. Add introduction to survey. (Note: If I want email interview to be part of the research in the future, maybe interview Ernest Zacharevic/Cloakwork, on why is it important for local culture to be reflected on to artwork.)

Week 13 - Final Compilation
Specific Feedback: Add livelier street art element in slide design.



REFLECTION

Assignment 1: Proposal
Experience: The lecture slides are very straightforward and clear. I'm also thankful to Ms Jinchi for always assuring us during tutorials, and she gives feedback in a way that helps us easily understand what has to be done by the next week. This assignment was a bit challenging to me, as I expected to have less writing and more designing when I enrolled in a design course, but I understand this assignment is to help us develop our own opinions and to critique things to evoke our thoughts and further discuss it.

Observation: I observed that I understood the assignment better when Ms Jinchi commented on my fellow peers' work. From there, I knew what I should do and what I shouldn't do.

Findings: After a few promptings from Ms. Jinchi, I realized I became independent to decide on my own at the end of the day. That shows that I tried to understand the topic myself, and I think that is good because I'm taking ownership of what I'm learning.

Assignment 2: Critical Review
Experience: The critical review got slightly easier for me after I got the gist of the research proposal, as it was slightly confusing for me how this module works, but Ms Jinchi managed to clear my concerns on some parts of the critical review.

Observation:
I observed that I do better by listening to Ms Jinchi giving feedback s to my fellow classmates on their critical reviews so I know what to do and what not to do in mine the next time I show my progress.

Findings:
I found that we do research in our everyday lives, just not that systematic.

Assignment 3: Research Implementation - Primary Data
I've learnt how to ask relevant questions in the survey questionnaire, putting thought and effort into designing the research method can definitely help me waste less resources and time. The research helped me to understand and draw broader conclusions about my respondents.

Final Reflection
Experience: As I’m taking a design course, I was expecting more design than more writing so starting with the first given assignment, I was slightly overwhelmed with what we had to do. I was lost and I did not know where to start. It took me up to 3 weeks to actually set on my research topic and Ms Jinchi had been a great help to me, she cleared up all the misunderstandings that I had about the assignment and clearly guided me and let me know the right information so I could work on assignments. I wasn’t really fond of this module in the beginning because there was so much writing to do but after a few weeks, I got the gist of how the assignments work, and because of Ms Jinchi’s clear guidance, I think I like this module a little more - besides all the reading.

Observation: Within the given assignments, I observed that it is time consuming to carry out research, followed by collecting and compiling the data. In the beginning, I struggled to pick out relevant research papers for my research, but I’ve learnt to look at the abstract and the conclusion to better understand what the research paper is about. Besides that, doing an analysis for the survey results was exciting, it was really interesting to know what the respondents think about street art, and the results were beyond what I expected.

Findings: I did not notice this before starting this module but I found that we do research in our everyday lives, just not as systematic as what we did in this module. I think research is crucial as a tool to help me build knowledge and let me inquire about the right information. It’s beneficial as research can help develop my critical thinking skills, give me knowledge and information I could use in my daily life.

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