Digital Photography and Imaging - Final Project: Self-Titled

18/10/21 - 22/11/21 / Week 9 - Week 14
Loke Yeanne Tung / 0343853
Bachelor of Design (Hons) in Creative Media / Taylor's University
Digital Photography and Imaging / Final Project (40%)

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INSTRUCTIONS

Theme: Self-Titled

Self-titled is an exploration project for the students to express their own individuality and reflect their personality into digital art self-expression. The main idea is to build up self-confidence and discover their interest.

1. Idea Development
- Write a biography about yourself.
- Write a statement about your work.

2. Design Direction
- Create a sketch for your work.
- Create a digital sketch for your work.

3. Execution & Post Production
- Import your Final Poster to After Effects.
- Develop the composition techniques using Digital Photography & Graphic Design.

4. Animation & Finishing
- Animate your composition in After Effects.
- Attach your video progress.

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PROJECT 4 - SELF-TITLED (40%)

1. Idea Development

Fig. 1.1 Biography and statement about my work, Week 11 (1/11/2021)

Fig. 1.2 Poster references from Pinterest, Week 11 (1/11/2021)

Fig. 1.3 Sketches, Week 11 (1/11/2021)

#1: To incorporate the things that I love, I decided to use my hand and have the "hobbies" attached to strings to resemble a puppet show kind of concept.

#2: It's similar to concept #1 but portrayed in a different way.

2. Digitalization Progress

 

Fig. 2.1 Abandoned attempt, Week 12 (8/11/2021)

We were to develop 2 digital posters based on our sketches. After the above attempt in Photoshop, I realized that including myself as a human being in the poster will make the poster much messier and I was afraid there were too many things going on.

Fig. 2.2 Taken photo for poster design, Week 12 (8/11/2021)

So after the first attempt, I took my photo in another pose. The lighting and camera equipment that I had wasn't the best but I had to make the most out of what I had at the moment.

Fig. 2.3 Elements incorporated in poster, Week 12 (8/11/2021)

These are some of the little things that makes me happy and I decided to incorporate it in the poster, but instead of taking photos of the objects myself, I used stock images which I had permission granted from Mr. Fauzi.

Fig. 2.4 Final poster design draft, Week 13 (15/11/2021)

I love the color scheme that is in one of the poster references I listed, so I used that color palette to resume with my poster design. I used shapes and lines so everything seem simple and minimal.

3. Animation

Fig. 3.1 Importing and renaming .psd files, Week 14 (22/11/2021)

Fig. 3.2 Animation timeline, Week 14 (22/11/2021)

Fig. 3.3 Final animation draft, Week 14 (22/11/2021)

Final Project: Self-Titled Submission

Fig. 4.1 Final Poster Design, Week 14 (22/11/2021)

Fig. 4.2 Final Poster Animation, Week 14 (22/11/2021)

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FEEDBACK

Week 12

Specific Feedback: As the project requires more of photography skills, I suggested to remove the piano staircase and just have my hands reaching out for the things I love.

Week 14

Specific Feedback: Love the color scheme and love that it's minimal. Animate me.

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REFLECTION

Thanks to this project, I have the opportunity to play around with After Effects. I learnt that it would be better if I planned my sketch better and try my best to make my poster be as close to the sketches I had or else there is no point of sketching if my outcome in the end is way different than my sketch.