Digital and Social Media Communication - Final Compilation

on

31/3/22 - 30/6/22 / Week 1 - Week 14
Loke Yeanne Tung / 0343853
Bachelor of Design (Hons) in Creative Media / Taylor's University
Digital and Social Media Communication / Final Compilation

INSTRUCTIONS


Task 1: Social Media Analytics

BRIEF
|
Familiarize ourselves with an analytics data and metrics via analytics tool
(e.g. Google Analytics, Adobe Analytics).



Fig. 1 Final Task 1: Social Media Analytics - PDF, Week 3 (14/4/2021)


CLIENT - FATBOI
Right after our Task 1, we were given a client to create a presentation deck consisting of:
1. Background research
2. Competitor analysis
3. Social media platforms
4. Social media engagement ideas


Fig. 2 Fatboi engagement ideas proposal, Week 3 (14/4/2021)

According to our given feedback, we should focus on Malaysian spaghetti brands
such as Prego instead of focusing on "mi tarik" with different flavors, so we refined
the proposal. We narrowed down the competitors to just Malaysian brands and
provided the type of contents that has high engagements.



Fig. 3 Fatboi engagement ideas proposal - refined, Week 3 (14/4/2021)


Task 2: Empathy Mapping & Persona

BRIEF
|
Go through an empathy mapping exercise as a process to develop client's product’s personas.


Fig. 4 Persona profile example

Fig. 5 Final Task 2: Empathy Mapping and Persona - PDF, Week 6 (5/5/2022)


Task 3: Fatboi Content Planning and Designing

BRIEF
|
This task wasn't recorded in the MIB as we were given a different instructions
than the one that is record in the MIB. We are to coordinate with Mr Izzat from Codium
Lab for Fatboi's content calendar and design. We are to come up contents for May to July.

01
Content Planning

Fatboi content calendars folder:

Fig. 6.1 Content Calendar (May) - PDF, Week 9 (23/5/2022)

Fig. 6.2 Content Calendar (June) - PDF, Week 11 (9/6/2022)

Fig. 6.3 Content Calendar (July) - PDF, Week 13 (23/6/2022)


02
Design artworks
(group effort)

We are to design the ideas we proposed for June and July.


June (W1 - 2)

Fig. 6.4 Noodle maze, Week 11 (6/6/2022)

Fig. 6.5 "Level up your meal with Fatboi" (mine), Week 11 (6/6/2022)

Fig. 6.6 "Many Bowl Many Taste", Week 11 (6/6/2022)

Fig. 6.7 "How Hungry Are You?", Week 11 (6/6/2022)

Fig. 6.8 27/6 Tiktok Video, Week 13 (27/6/2022)


June (W3 - 4)

Fig. 6.9 14/6 Tiktok Video (mine), Week 12 (16/6/2022)

Fig. 6.10 18/6 Tiktok Video, Week 12 (16/6/2022)

Fig. 6.11 21/6 Tiktok Video, Week 12 (16/6/2022)

Fig. 6.12 26/6 Tiktok Video, Week 12 (16/6/2022)


July (W1 - 2)

Fig. 6.13 "Fatboi Time!" , Week 14 (30/6/2022)

Fig. 6.14 5/7 Tiktok Video, Week 14 (30/6/2022)

Fig. 6.15 8/7 Tiktok Video (mine), Week 14 (30/6/2022)

Fig. 6.16 "Fatboi is Art", Week 14 (30/6/2022)

Fig. 6.17 16/7 Tiktok Video (mine), Week 14 (30/6/2022)


03
Final Presentation - July contents

Fig. 7 Final presentation - July contents, Week 15 (6/7/2022)

FEEDBACK

Week 3
Specific Feedback: Good competitor analysis, however, we put our focus on the wrong brands. We should be comparing Fatboi with Malaysian spaghetti brands like Prego and such. Fine tune the proposal will do.


REFLECTION

Experience
Overall, the module was a bit messy and confusing. I did not even know that our project 3 changed, so until Week 12 or 13? I only knew we didn't have the final project from the MIB.This module wasn't fully online, we got to collaborate with Codium Lab and experience what it was like to plan content for a client and go through the whole communication process with a supervisor.

Observation
I observed that our group communication was lacking in the beginning, then slowly everyone knows their own place and every member got their work done on time without any extra reminders. We had a rough start but we overcame that so thank god (lol).

Findings 
I found that doing background research of your client is crucial in the research process because the more we know about a customer's background, the more we can find relationships that may otherwise not be apparent.

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